By Emily Goldstein and Aaron Pomerantz

Last Updated 11/26/2017 at 8:50 PM

Tel Aviv, Bograshov: A Tel Aviv woman had her very own “Start-Up Nation” moment today, and the whole city is talking about it.  Ukrainian Olah Natasha G. was throwing away old clothes when she accidentally opened one of Tel Aviv’s trendy “pop-up stores”, which are stores that, like, pop up in Tel Aviv from time to time. Natasha explains.

“I used to try to sell my stuff at the thrift store near Sheinkin, but I just got tired of the clerks judging me whenever they looked over my clothes…… So anyway, I was putting a handful of clothes on the bench near my house, and this woman just snatched a sweater out of my hand. I was about to scream at her. And then she handed me 20 Shekels. So it was OK…..Welcome to Tel Aviv.”

But the story gets weirder. Natasha explains what happens next when two women spied some tank tops and leggings in her bag of discarded clothes. “They said that they really liked the pieces but that first they needed to try them on. And then they both just opened the door to my building and walked right into my Vaad Bayit’s apartment to change. They didn’t even knock. I thought he would yell at me. But for some reason he seemed totally OK with it. He even poured himself a drink.”

As we were speaking to Natasha, Alert local Ronit S. interjected to ask what time the store closed because she was on her way to a job interview with a Start-Up near Neve Tzedek, but wanted to stop by when she was finished. She was wearing tan linen business slacks, a cropped vest, and a sports bra.

Finally, 180 Shekels richer, Natasha decided to call it a day and close her shop. “I think I’ll take a walk up to the Old North. The stuff people put on park benches up there are nicer than the clothes I actually own.”