By Mia Deych and Emily Goldstein

Last Updated 4/8/2017 at 6:00 PM

Tel Aviv, Sderot Ben Gurion: Citizens of Tel Aviv who decided to saunter on Sderot Ben Gurion on a recent sunny afternoon encountered multiple handmade posters explaining directions to a very specific spot. As for the women of Tel Aviv, the meaning of the poster was quite obvious and their reactions varied from laughing to blushing. But for most Tel Aviv men it still remains a mystery.

The Daily Freier couldn’t miss an opportunity to speak with the city’s baffled male citizens. First, we approached Tal, a married father of two, who was pushing his twins in a stroller. “I’m not sure what this poster means. Is that a new campaign for Waze? They keep coming out with new updates!”

Nadav, who was hauling a few bags of beer from the AM:PM store, stopped and joined our conversation. “I’m not quite sure what it is either but I think it’s…well, you know…emmm…a map of Shuk HaCarmel”. Nadav put his bags on the ground and removed the poster from the street sign in order to add it to his, as he said, “collection of funny stuff”.

Recent Tel Avivi Guy corroborated Nadav’s concerns. “This is so familiar! Yet it’s still a mystery!  I know! Let’s post it to Secret Tel Aviv and let the entire city crowdsource the answer!” (SPOILER ALERT: THIS ACTUALLY HAPPENED)

As we walked down Ben Gurion, we caught alert local Ronit S. in the act of putting up one of the posters on the corner of Ben Yehuda. “Okay Okay, now you know. I can’t keep the secret any longer. I drew the poster. My ex lives on Ben Gurion and that was my message for him….and also my three previous ex boyfriends.”