Category: Fashion

Tel Aviv is going crazy for new Perfume “Sherut Number 5”

(Disclaimer: Our lawyers say that this font really doesn’t resemble anything.)

By Emily Goldstein and Aaron Pomerantz

Last Updated 10/25/2016 at 12:30 PM

Tel Aviv, Dizengoff: The city’s “Who’s Who” are just about losing their minds about the hot new perfume hitting the streets: “Sherut Number 5“, inspired by the smell of a Tel Aviv shared taxi. The Daily Freier’s very own Emily Goldstein and Aaron Pomerantz attended the product launch today by Dizengoff Square and spoke with the designers of this hot new product.

Lead designer Orit K. explained the origins of the perfume. “So last year, we launched ‘Tahanah Merkazit’, the cologne for men who want to smell like the Central Bus Station. And the reaction was great. But a lot of women in Tel Aviv were left asking ‘So when will there be a product that also lets US smell like cigarette smoke, B.O, and poor decisions?’ So here we are. Welcome to Israel.

Product testing Team Leader Stav C. then interjected to explain how they created the specific ingredients for Sherut Number 5. “On Thursday nights, our teams would get on the Sherut at Rothschild and ride all the way to Ibn Gavriol. They took atmosphere samples as they picked up and dropped off passengers. We really wanted to capture the sights, the sounds, the secretions, and the smells that make Sherut Number 5 so special“.

Orit cautioned us that the product was incredibly powerful and offered the testimony of local guy “Yoav”, who initially attended today’s product launch because he saw women and a table of free food. “I don’t know what happened, but when I smelled the perfume on the spokesmodels, all of my critical thinking skills went out the window. I felt as if I needed to hit on them no matter how ridiculous my game was or how inappropriate the timing. It was like…. like….. like I ran into a busload of girls on Birthright.

Sherut Number 5 will be in stores early next week, and they offer shipping to Europe and North America for Chanukah.

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Shenkar College of Design publishes Guide to Israeli Dress Codes

Israel Fashion Dress Codes Daily Freier

By Mia Deych

Last Updated 9/25/2016 at 2:20 PM

Ramat Gan: Israeli interpretations of traditional Western dress codes can … umm… surprise uninformed business partners or wedding guests. Fashion experts at Ramat Gan’s Shenkar College have decided to solve this problem and provide visitors with detailed explanations of how one should dress for any given occasion in Israel.

The Daily Freier met up for a late breakfast with Moran H. from the Faculty of Fashion and Design, in order to get the “word on the Derech” on this important topic for society. Moran explained some of the local nuances. “So, let’s start with smart casual: business usually black shoes, white shirts, blazers for men and knee-length skirts or dresses, blouses and closed-toe shoes for women – these are the absolute fanciest outfits most Israelis will ever ever place in their wardrobe….Especially men.” Moran rolled her eyes while mixing sucrazit into her soymilk hafuch. “You can wear those for business meetings if you want to look swanky. But smart casual in Israel includes but is not limited to tank tops, shorts, rompers and of course flip-flops!” As Moran spoke, The Daily Freier uncomfortably tried to hide our 40-shekel flip-flops that we got from the Shuk.

Informal or business attire is rare in Israel. I guess you could wear a suit and tie to a wedding, but don’t make a fool of yourself wearing a bow-tie or Oxford shoes.” chuckled Moran as she cut into her gluten-free vegan pancakes. “For women there are much more options from your strapless summer dress with floral prints to a beaded evening gown from Allenby Street or whatever you wear to Clara on Thursday nights. And don’t forget to put a pair of flip-flops in your bag if you are going to be wearing high-heels.”

How about Black Tie, formal wear?” queried the Daily Freier. “Do you mean tuxedos or ball dresses? Leave them for Purim!” Moran waved away dismissively.

Welcome to Israel.

 

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Israel’s Fashion World Turns Out For Gala Launch of the Hot New Cologne: “Tahanah Merkazit”

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Photo Credit: Some French Girl

(Models From Left to Right: Shlomo, Shlomo, Shlomo, and Shlomo)

By Emily Goldstein

Last Updated 9/21/2015 at 9:00 PM

Tel Aviv, Opera- It’s literally a “Whose Who” of the Israeli fashion world at tonight’s product launch of the hot new cologne for men: “Tahanah Merkazit”. Tahanah Merkazit is billed as “Summoning up the Sights, the Sounds, the Smells….of Tel Aviv’s Central Bus Station.” With such luminaries as Bar Refaeli and Natalie Portman in attendance, anyone who is anyone does NOT want to miss tonight’s launch. The Daily Freier talked to local Fashion expert Emanuelle H. for her take on the event.

As several sweaty men wearing short sleeve shirts unbuttoned to the navel walked down the fashion runway, Emanuelle explained what she saw. “See how the first model exudes a raw virility as he strides the runway and shows off the musk of ‘Tahanah Merkazit’… Now this model’s name is Shlomo…..Actually, I believe that all of the models are named Shlomo.”

While the ingredients of “Tahanah Merkazit” are a closely guarded trade secret, rumor has it that it is brewed on-site in the basement of the Central Bus Station. Emanuelle shared some industry gossip on the ingredients. “Rumor in the fashion world is that it is a mix of sweat, sunflower seed husks, cigarette butts, falafel, and I believe, pee.”

Tahanah Merkazit is slated to be in stores as early as next month, and advance orders are piling up. Yet Emanuelle stressed that men should proceed with caution before purchasing this product. “As a woman, let me tell you that the effect of this stuff is powerful” as she furtively eyed the second model named Shlomo.

Based on the early success of “Tahanah Merkazit”, the fashion world can look forward to a late Fall release of the cologne “Number 5 Sherut”

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