By Aaron Pomerantz
Last Updated 8/23/2020 at 1:30 PM
Tel Aviv, Dizengoff Center: Many of you know Dizengoff Center as a place with quirky shops, a playground with a slide exiting an elephant’s tuchus (really), and a Kafkaesque design plan. But did you know that Dizengoff Center has a rooftop Urban Eco Farm? Well it does, and it contains really cool things like bamboo, an herbal wall, beehives, and greenhouses! Trouble is, the insects that are supposed to inhabit the ecosystem keep getting hopelessly lost in and around Dizengoff Center. That’s right, the insects in Dizengoff Center are just as confused and disoriented as you are. The Daily Freier stopped by to talk with some of our friends from the Invertebrate Community and offer our support.
“I’ve really just given up hope.” sighed a cricket named Dudu. “I moved here last month from Holon because the rent was cheap and the view was amazing. But I’ve been wandering the parking garage for five days and I have no idea where I am.” Dudu turned around, trying to find a familiar landmark. ” I just feel like I’ve made a huge mistake.“
“This doesn’t even make any sense.” complained a honeybee named Devorah somewhere near the food court. “I was supposed to meet a girlfriend for coffee so I left the hive early just in case…. I’ve passed that weird tattoo shop four times in the last hour.“
Finally, the Daily Freier met up with a speckled moth named Uri near the movie theater. “I left the greenhouse four hours ago to get a smoothie and now I can’t find my way home. I read the Daily Freier and thought that Olim only get lost here because they’re idiots.” Uri stared silently into the distance. “But it’s real… it’s real.”
As the daily Freier got up to leave, Uri was desperately trying to download the Dizengoff Center navigation app to his smartphone.
(photo credit: Wikimedia Commons)
By Mark Levy
Last Updated 3/1/2020 at 4:30 PM
Tel Aviv: The world cheered today after Israeli scientists managed to trap and isolate the Corona Virus in Tel Aviv’s Dizengoff Center Mall. Dizengoff Center is not so much a Mall as it is a confusing series of passageways connected by shops selling candles and/or pop tarts. Yet despite the fact that the Daily Freier has dunked on the mall here here here here and here, it is these very qualities that allowed Israel to trap the virus inside of a building that one cannot escape. The Daily Freier put on our masks, washed our hands with soap, and checked out the Health Ministry’s Press Conference outside the Mall’s King George Street Exit by the parking garage.
“The Corona Virus is now trapped somewhere on the 3rd floor between the tattoo shop and the Apple Store that isn’t actually an Apple Store.” explained Doctor Yonatan C. from the Ministry of Health. “It tried to find its way out but became confused and turned around after walking past the playground with the slide protruding from a giant plastic elephant’s butt.”
In order to get all sides of the story, the Daily Freier skyped with The Corona Virus as soon as it got some decent wi-fi. “Where the hell am I? This place doesn’t even make sense.” complained The Artist Formerly Known As Corona. We then asked Corona just how it was lured into such an elaborate trap. “I needed to run some errands…. you know, pick up stuff from the pharmacy, maybe get some Druze Pizza from the food concessions, and drop off dry cleaning. They said they had convenient parking. I walk inside and within minutes I was lost.” The Virus looked around in confusion and began to sulk. “The worst part is the deception.”
As the Daily Freier ended the conversation, the Corona Virus was desperately trying to download the mall’s EasyDizi Navigation App.
By Chava Ewa
Last Updated 1/22/2020 at 4:30 PM
Jerusalem, Clal Building: “Would you believe it? The first week after I made Aliyah, I’m trapped in a building again!” said Zachary F, an American college student who once got lost in Dizengoff Center. “My neighbor told me to go to a Government office in Binyan Clal. At first I thought he was pranking me…it looked like an abandoned building… but then I saw the security guard … and that was the last time I saw daylight for the past two weeks.”
Since then, Zachary has been wandering up and down the stone staircases, looking for signs or directions or even windows to orient himself (spoiler alert: there are no windows), stopping occasionally to check if there’s wi-fi where he’s standing (spoiler alert: no wi-fi can penetrate the building’s thick stones) and living off stale food from the vending machines.
“I tried to find a store to ask for directions. I mean, there’s storefronts here, but it seems like they’re never open or boarded up… except for that sleazy looking sex shop over there and I’m too embarrassed to go inside.” he said. Zachary is hopeful that one day soon, someone will actually walk into the Clal Building and he can get directions. “Just so you know, when I get out, I’m going to complain about this on my Aliyah Blog!”
The Daily Freier confirmed that the Clal Building did actually contain the Misrad Habinui Vhashikun (rental assistance office) which Zachary was seeking out. We also learned that it was built by the same architect who designed the Dimona Reactor (No. Really.)
Before we said our goodbyes, we asked Zachary if he had any messages that he wanted to convey to the Authorities. “This building is so dilapidated and old, I don’t understand why the Government is using such antiquated facilities… It’s so unlike them!”
Oh Hi There! So you’re attending the Daily Freier’s annual Passover Seder? A-Ma-Zing! Can’t wait to see you! Because this year our Seder is going to be a Very Special Episode. You see, we hid the Afikoman somewhere in Dizengoff Center! That’s right, somewhere in Tel Aviv’s labyrinth of an Urban Mall lies the Afikoman!
Is it in that weird store that sells candles on that ramp near the tattoo place? Maybe, Maybe Not.
Is it in that little shop that sells pop-tarts? Not saying.
Can I use the “Easy Dizi” navigation App to help find it? You could if you want. But it won’t help.
Is the Afikoman on the parking lot on the roof with the mystery greenhouses? No comment.
Is the Afikoman near the Information kiosk that doesn’t provide information? Our lips are sealed.
Is it near the Elephant Butt Slide? Sadly, that slide no longer exists. So, No.
Can we ask Zachary the tourist who went missing there in 2015? Sure, if you can get ahold of him.
Chag Sameah Bitchez!
As the foremost source for great news here in the Zionist Entity, we at the Daily Freier want to offer you a heartfelt welcome! We know that you’ve had a rough couple of days, but we hope you’re settling in nicely up at Hebrew University!
Anyhoo, let’s meet up! Friday morning 11:00 at Dizengoff Center, Tel Aviv’s most A-MA-ZING spot for brunch and shopping! So you know how when it comes to when you stopped doing BDS, you sorta told the court one thing but the truth is really something else? Well Dizengoff Center is a lot like that. The signs say one thing, but you just sort of have to figure things out. But it’s totally worth it.
So let’s meet on the 3rd Floor. No not the 3rd Floor above Holmes Gym. The other side. Follow the bathroom sign until you get to where they removed the bathroom. Then pass the talking information kiosk that has its circuit board ripped out (really!)
Hey, do you want to download their Navigation App? Wait, it looks like you can only download the Hebrew version and you need the English. Well to be honest it probably is 6 of one half-dozen of the other anyway.
Anyways, go past the sketchy tattoo shop. Then go up the escalator that goes to the playground with the elephant butt slide. If you see us there, say hi!
The Daily Freier
By Aaron Pomerantz
Last Updated 7/19/2018 at 4:30 PM
Tel Aviv, Dizengoff Center: A relieved nation cheered last night after a team of Thai divers rescued the last of 12 youth who went missing last week in Dizengoff Center, the Central Tel Aviv mall notorious for its random and confusing floor plan. Apparently, the children had set out on an excursion with their youth summer camp last Wednesday and gotten lost somewhere between that part of the mall with all the candle shops and stoner artwork and that hallway with the tattoo parlor. When their camp counselor set out to get help using the Dizengoff Center Navigation App, he became hopelessly lost on the ground floor near that ethnic food fair in the open area by the elevators, and had to survive on Druze pizza for the last 6 days. But The Daily Freier wanted to learn the story of the students’ dramatic rescue, so we attended the news conference outside the Mall’s King George Street entrance (no, not the entrance near the stairway to the McDonald’s. The other entrance. Near the mattress shop, OK?)
Police Spokesperson Yonatan C. addressed the assembled press. “We would like to thank the efforts of our Thai friends. Their unique skills as cave divers allowed them to navigate the twisting tunnels, hallways that ramp up or down for no reason, and stairways that don’t lead anywhere.” Yonatan then brought one of the hero divers up to the podium. “Our line of work is very dangerous.” explained Thai Navy Petty Officer Anurak S. “It is very easy to become disoriented. Up becomes Down, left becomes right. An inexperienced person can panic and lose all sense of reality. And that’s not counting the dangers of that part of the mall near the elephant butt playground.”
When the Daily Freier asked the police if they had found Zachary the tourist who went missing in Dizengoff Center back in 2015, they changed the subject.
(DISCLAIMER: This is Satire! Not real! We are sure there is a perfectly good reason that the dog washery is named “Doggy Style”. And if you are the owner, please contact us because we are like DYING to hear the story!)
By Aaron Pomerantz
Last Updated 7/23/2016 at 4:20 PM
Tel Aviv, Yirmiyahu: A new 24-Hour Dog Washery named “Doggy Style” on Yirmiyahu is scandalizing those residents of Tel Aviv who have never seen the slide at Dizengoff Center that emanates from a giant plastic elephant’s digestive track. The Daily Freier was in the area anyway so the story kind of wrote itself.
“I just feel that naming a dog washery after a slang word for a sex act is just inappropriate.” noted Rafi C., who acknowledged that he rarely goes to Dizengoff Center and therefore has never seen the slide on the playground that exits a fake elephant’s butt.
“This is just too much for Tel Aviv” stated Yonatan P. , who admitted that not only has he not seen the Dizengoff Center Elephant Butt Slide, but that he missed the Haaretz Concert last March where a performance artist placed a flag in his butt and pelted the audience with oranges (This REALLY REALLY Happened)
“I don’t think there’s anything wrong with the name. I think it’s great!” stated alert local Ronit S., as she brought her basset hound into the facility for a bath. While washing her pup, named “Chris”, she added that she is currently working at a Start-Up that does worldwide job placement for Christian Outreach organizations called “Missionary Positions“.
By Aaron Pomerantz
Last Updated 1/5/2016 at 5:20 PM
Tel Aviv, Dizengoff Center: Tel Aviv’s Cinema scene got quite a fright today with the premier showing of “Dizi Spell“, an independent horror film based on the Dizengoff Center Mall’s “EasyDizi” Navigation App. The Daily Freier was lucky to score a seat to the premier, held at Dizengoff Center’s very own Lev Tel Aviv Cinema. (We were a bit late because, well, you know.)
[SPOILER ALERT] The film tells the story of a young couple, Zachary and Beth, who decide to spend a carefree Thursday afternoon at the Mall. At first the day goes great, with the two getting a coffee and planning their weekend. But then the story takes a horrific turn when they decide to use the “EasyDizi” App to find the Marley Shop so they can look at speakers for their living room. The App continuously turns them around and around as they walk up and down hallways that for some reason are built on a slope. As the lost couple begin to bicker and turn on one another, it becomes clear to the viewer that they are slowly becoming possessed by a talking purple dog that lives within the App itself. In the dramatic conclusion, Zachary and Beth run screaming from the Mall and exit by the Castro’s Clothing Store. As they huddle on the sidewalk shaken and crying and the credits begin to roll, an oblivious new couple is seen downloading the App and entering the mall.
After the film, The Daily Freier sat in on a very special Question and Answer session with first-time Director Adam G. Adam explained his inspiration. “When I first heard that Dizengoff Center had the audacity to create a Navigation App for their Mall, I have to admit, I thought it was some kind of joke. But no, it was far too real. It was at that moment that I realized that there was an amazing Horror Film just waiting to be made. Well that and the App got me hopelessly lost and I ended up spending the night near the Mall’s Loading Dock by the Bograshov Parking Lot Entrance.”
While disappointed that several prominent theater critics got lost near the dark hallway on the second floor that sells luggage and reclining chairs and thus missed the movie, Adam was flattered to host a somewhat disoriented United States Secretary of State John Kerry, who conveniently was in the vicinity.
(Photo Credit:Wikimedia Commons)
By Aaron Pomerantz and Yuval Weiss
Last Updated 10/30/2015 at 4:30 PM
Tel Aviv, Dizengoff Center: In a move described by State Department Spokesperson Marie Harf as “unhelpful” and “not contributing to a constructive dialogue” Israeli Prime Minister Netanyahu took United States Secretary of State John Kerry to Tel Aviv’s Dizengoff Center Mall this morning and left him at the Food Court on the third floor near the cinema. The visit to Dizengoff Center, slated as a “fact-finding trip” by Mr. Netanyahu’s staff, was cut short when Netanyahu informed Kerry that he “really needed to use the bathroom” and quickly exited the premises via a previously unknown exit near the Holmes Gym on the ground floor. A confused John Kerry waited approximately 30 minutes before setting out on his own to try to find his way out of the sprawling shopping center long known as difficult to comprehend even by native Israelis. The Daily Freier’s “City Beat” reporter was able to observe Mr. Kerry’s navigation efforts throughout the mall.
Upon realizing that Netanyahu had no intention of coming back, Mr. Kerry set out toward what he thought was an exit to King George Street, only to find himself turned around and in the middle of a room of vendors selling homemade traditional foods. Mr. Kerry took the time to recount some of his experiences as a Lieutenant in the Mekong Delta during Vietnam to a bewildered Druze woman selling flat breads with labaneh cheese. Mr. Kerry then set out again, trying to reach the Dizengoff Street pedestrian overpass that connects the two wings of the mall, and perhaps find an exit near the parking garage at the corner of Dizengoff and King George. Unfortunately, Kerry took a turn up a ramp that led to a bunch of semi empty shops. Again, Kerry displayed his diplomatic acumen as he told the woman applying Dead Sea mud to his face and neck that Putin’s actions in Syria would only hurt Russia in the long run and that Putin really needed to “get with the program and find some sort of consensus”. As Mr. Kerry set out again in search of an exit, the Daily Freier looked over the railing toward the second floor to see a dozen hurried men and women wearing khaki pants, bulging tan vests and earpieces fanning out and asking random passerby questions while gesturing frantically. At this point Mr. Kerry reached a tanning salon whose genial owner listened to Kerry’s recollections about appearing once on an episode of “Cheers” back in the early 1990’s. As the shops began to close this afternoon in preparation for Shabbat, a desperate Secret Service agent asked the Daily Freier if we had seen “a tall older white guy with a patrician manner and a long face.” and we informed them that we thought he might be with our friend Zachary near the store that sells Pop Tarts.
(Photo Credit: Our friends at Dizengoff Center)
By Aaron Pomerantz
Last Updated 7/25/2015 at 5:20 PM
Tel Aviv: A wave of relief passed over the city as Tel Aviv learned that a missing tourist, feared kidnapped, is simply somewhere on the third floor, east wing of Tel Aviv’s sprawling Dizengoff Center Mall. American college senior Zachary F. was last seen walking into the mall from the King George Street entrance last Wednesday. When he failed to return to his hotel for two days, alert staff notified the authorities, who in turn reached out to his family in the United States.
A reporter from the Daily Freier’s Crime and Justice section managed to locate Zachary near the candle shop that nobody ever goes into. “I tried to contact my family, but the Wi-Fi here really sucks. I finally managed to send an email to my dad, but he only checks it when he’s at work. I even tried Facebooking my mom, but since I forgot that she only communicates IN ALL CAPS, BY WRITING ON MY FACEBOOK WALL, she never got the message.”
Despite the harsh environment, Zachary has shown remarkable resourcefulness and resilience. “I took two semesters of Russian, so me and the security guards have really hit it off well. One of them gives me half of his sandwich every morning. But when I asked him for help getting out of here, he just kinda smiled, cackled, rubbed his hands together, and talked in riddles. Also, I think I might have a date with the girl from the coffee shop on the second floor, but where am I going to take her? That sketchy tattoo shop by the Dizengoff street pedestrian overpass??”
As the interview ended, Zachary asked the reporter if he could follow us out to the exit, but we’re really in kind of a hurry and just gotta go. Good luck!