(Photo Credit: Wikipedia)
By Mia Deych
Last Updated 7/6/2016 at 12:30 PM
Tel Aviv: Tel Aviv is a city of extremes. It’s either unbearably hot or freaking cold here, people are either zealous lefties or stubbornly right. But when it comes to prices, it gets to the boiling point. No need to mention how ridiculously overpriced local supermarkets and bars are, but right next to them you can always find Cofix and get anything you need (or almost anything – I personally still can’t find gluten-free vegan chewing bones for my dog) for the low low price of 5 shekels!
Why is it 5 Shekels and not 7, 12, or 5.99? The Daily Freier couldn’t help but be curious and thus wanted to find an answer to this question. After 945 missed calls and 61 attempts to get into the Cofix Headquarters (no need to say “wow”, we’ve got a vast experience dealing with Cellcom and Hot Cable), a third cousin of a branch manager named Chaim finally confessed:
“Have you ever tried to break 200 shekels into 5-shekel coins to use a laundromat? It accepts only 1 and 5-shekel coins, and if you have a big family (by that I mean Bnei B’rak Sephardi big, not your Tel Aviv Ashkenazi with four dogs), you have to make 10-20 loads of laundry daily. We simply needed a lot 5-shekel coins.”
Another even closer family member (who wished to remain anonymous) confirmed that. “Everything started with a small kiosk selling coffee and pastries just to get our daily laundry done, but then we started growing bigger and bigger and it turned out to be profitable”. He excused himself and said that he needed to put his laundry into the dryer, but we managed to ask him why they didn’t just buy their own washing machines? “Can you imagine how many 5-shekel coins we have? Do you know how much Leumi bank will charge us to get 200-shekel bills? It’s easier just to use the laundromats!”