By Chava Ewa

Last Updated 11/25/2018 at 11:30 AM

Jerusalem, Givat Shaul: “They spelled Kif-Kef wrong! It’s fake chocolate! These are fake brand names from a fake store!” explained native Yerushalmi Yossi D as he recounted his experience of accidentally shopping in an “American store” in the city. “They’re imitations, but they’re clearly not fooling anyone! They spelled Kif-Kef wrong… it’s clear someone is trying to rip off our famous Israeli brands!” he admonished.

Yossi, who had a morning appointment in Givat Shaul to yell at a Maas HaChnasa clerk, was confused when he walked into a nearby grocery store. “I saw a rack of Tapuchips inside, so I thought I’d go in and buy a bag, but when I got closer, I saw that it wasn’t Tapuchips, it was some knockoff brand called “Lay’s” who had clearly copied the colors and logo of our famous Israeli chips. Do they think we’re stupid and don’t know the difference?”

Yossi then added “You know, every word comes from Hebrew. Give me a word, any word, and I show you how the root of that word is Hebrew.”

As the Daily Freier prepared to return to Tel Aviv on the High-Speed rail, Yossi asked us to help him carry 12 boxes of Uncle Moishy Cereal to his Sherut.