By Aaron Pomerantz
Last Updated 1/5/2016 at 5:20 PM
Tel Aviv, Dizengoff Center: Tel Aviv’s Cinema scene got quite a fright today with the premier showing of “Dizi Spell“, an independent horror film based on the Dizengoff Center Mall’s “EasyDizi” Navigation App. The Daily Freier was lucky to score a seat to the premier, held at Dizengoff Center’s very own Lev Tel Aviv Cinema. (We were a bit late because, well, you know.)
[SPOILER ALERT] The film tells the story of a young couple, Zachary and Beth, who decide to spend a carefree Thursday afternoon at the Mall. At first the day goes great, with the two getting a coffee and planning their weekend. But then the story takes a horrific turn when they decide to use the “EasyDizi” App to find the Marley Shop so they can look at speakers for their living room. The App continuously turns them around and around as they walk up and down hallways that for some reason are built on a slope. As the lost couple begin to bicker and turn on one another, it becomes clear to the viewer that they are slowly becoming possessed by a talking purple dog that lives within the App itself. In the dramatic conclusion, Zachary and Beth run screaming from the Mall and exit by the Castro’s Clothing Store. As they huddle on the sidewalk shaken and crying and the credits begin to roll, an oblivious new couple is seen downloading the App and entering the mall.
After the film, The Daily Freier sat in on a very special Question and Answer session with first-time Director Adam G. Adam explained his inspiration. “When I first heard that Dizengoff Center had the audacity to create a Navigation App for their Mall, I have to admit, I thought it was some kind of joke. But no, it was far too real. It was at that moment that I realized that there was an amazing Horror Film just waiting to be made. Well that and the App got me hopelessly lost and I ended up spending the night near the Mall’s Loading Dock by the Bograshov Parking Lot Entrance.”
While disappointed that several prominent theater critics got lost near the dark hallway on the second floor that sells luggage and reclining chairs and thus missed the movie, Adam was flattered to host a somewhat disoriented United States Secretary of State John Kerry, who conveniently was in the vicinity.