By Mia Deych
Last Updated 6/15/2016 at 3:00 PM
Herzliya Pituah: You are coming to a party half an hour late, because you don’t want to pay the cover charge/wait in line/because on Facebook it says that the party starts at 9….. and the door is simply locked and a brutal looking security guy is trying to explain that you arrived too early. Like “half an hour late early“???
Ok, lesson learned! But the next week you are invited to a house party, you show up an hour (fashionably!) late, and the host is on his way to the shower wrapped in a towel and looks at you as you as if you had just fallen down from the moon. Sound familiar? Google Israel decided to solve this Olim problem and launch a new application “Israeli Standard Time“.
The app will get access to your calendar, Facebook, and WhatsApp in order to adjust your perceptions of time and space to the “more flexible” Israeli reality-based local timing based on the Middle Eastern traditions of punctuality. Now you don’t need to worry if you should come to an event two or three hours late to be on time – the application tracks Facebook “check-ins” and selfies posted to Instagram to let you know when the roof, the roof, the roof is on fire and it’s about time to show up.
Having trouble setting up meetings with Israelis? Let Israeli Standard Time do the job for you. The app automatically changes ETA based on the historical tardiness of your phone contacts. Next time, when you are supposed to meet at 7 pm, and you are getting a message at 6.58 PM that “I’m running 5 minutes late”, you don’t need to figure out if you should leave your apartment or if you can read a few more posts on Secret Tel Aviv. Israeli Timing automatically adjusts the message to read “I’m running 30 minutes late”. Winning!
The Application can be linked into Moovit, Waze and GetTaxi to make sure you are always “on time” in the amazing Startup Nation.