By Chava Ewa
Last Updated 12/3/2020 at 12:30 PM
Tel Aviv: “It’s a hate crime! Ethnic discrimination! Racism!” cried Mindy R. “These stores and their discriminatory practices that make the food I like more expensive. It’s just because I’m Ashkenazi, isn’t it?“
Mindy, a Passaic native who now lives in Tel Aviv, tearfully described her experiences shopping for food at her local AM:PM supermarket. “These cultural micro-aggressions have got to stop!”
“They’re charging 21 Shekels for a tiny bottle of McCormick’s seasoning, and like 10 Shekels for a kilo of some random yellow spices I’ve never heard of.” Mindy complained. “Their motives are pretty obvious; they think they’re better than me and are trying to force me to be like them…. maybe I don’t want to serve yellow chicken and yellow rice and yellow vegetables for Shabbos like every Israeli I know? That’s why they made the jars of duck sauce so expensive, because they don’t want me to buy them! And yeah, I tried Amazon and Target but they don’t ship here.”
We headed to Mindy’s corner supermarket with her typical shopping list: jarred gefilte fish, duck sauce, and cream of mushroom soup (You know, the essentials!) in order to get the whole story from Rami the manager. “Am I racist against her? No way! That girl is one of my best customers; she easily spends 4000 Shekels every month!”
We asked Mindy why, if she felt uncomfortable at her local grocery store, couldn’t she just go to another store like Osher Ad? “I would need a car to get to a supermarket like that.” she said. “I would totally buy one, but groceries are sooo expensive.”
UPDATE: Stay tuned for tomorrow when this crisis migrates to Facebook and morphs into an angry rant on the popular page “Living Financially Smarter in Israel”!