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By Emily Goldstein and Aaron Pomerantz
Last Updated 10/25/2016 at 12:30 PM
Tel Aviv, Dizengoff: The city’s “Who’s Who” are just about losing their minds about the hot new perfume hitting the streets: “Sherut Number 5“, inspired by the smell of a Tel Aviv shared taxi. The Daily Freier’s very own Emily Goldstein and Aaron Pomerantz attended the product launch today by Dizengoff Square and spoke with the designers of this hot new product.
Lead designer Orit K. explained the origins of the perfume. “So last year, we launched ‘Tahanah Merkazit’, the cologne for men who want to smell like the Central Bus Station. And the reaction was great. But a lot of women in Tel Aviv were left asking ‘So when will there be a product that also lets US smell like cigarette smoke, B.O, and poor decisions?’ So here we are. Welcome to Israel.”
Product testing Team Leader Stav C. then interjected to explain how they created the specific ingredients for Sherut Number 5. “On Thursday nights, our teams would get on the Sherut at Rothschild and ride all the way to Ibn Gavriol. They took atmosphere samples as they picked up and dropped off passengers. We really wanted to capture the sights, the sounds, the secretions, and the smells that make Sherut Number 5 so special“.
Orit cautioned us that the product was incredibly powerful and offered the testimony of local guy “Yoav”, who initially attended today’s product launch because he saw women and a table of free food. “I don’t know what happened, but when I smelled the perfume on the spokesmodels, all of my critical thinking skills went out the window. I felt as if I needed to hit on them no matter how ridiculous my game was or how inappropriate the timing. It was like…. like….. like I ran into a busload of girls on Birthright.”
Sherut Number 5 will be in stores early next week, and they offer shipping to Europe and North America for Chanukah.