Tag: Secretion Tel Aviv

Tel Aviv is going crazy for new Perfume “Sherut Number 5”

sherut-5(Disclaimer: Our lawyers say that this font really doesn’t resemble anything.)

By Emily Goldstein and Aaron Pomerantz

Last Updated 10/25/2016 at 12:30 PM

Tel Aviv, Dizengoff: The city’s “Who’s Who” are just about losing their minds about the hot new perfume hitting the streets: “Sherut Number 5“, inspired by the smell of a Tel Aviv shared taxi. The Daily Freier’s very own Emily Goldstein and Aaron Pomerantz attended the product launch today by Dizengoff Square and spoke with the designers of this hot new product.

Lead designer Orit K. explained the origins of the perfume. “So last year, we launched ‘Tahanah Merkazit’, the cologne for men who want to smell like the Central Bus Station. And the reaction was great. But a lot of women in Tel Aviv were left asking ‘So when will there be a product that also lets US smell like cigarette smoke, B.O, and poor decisions?’ So here we are. Welcome to Israel.

Product testing Team Leader Stav C. then interjected to explain how they created the specific ingredients for Sherut Number 5. “On Thursday nights, our teams would get on the Sherut at Rothschild and ride all the way to Ibn Gavriol. They took atmosphere samples as they picked up and dropped off passengers. We really wanted to capture the sights, the sounds, the secretions, and the smells that make Sherut Number 5 so special“.

Orit cautioned us that the product was incredibly powerful and offered the testimony of local guy “Yoav”, who initially attended today’s product launch because he saw women and a table of free food. “I don’t know what happened, but when I smelled the perfume on the spokesmodels, all of my critical thinking skills went out the window. I felt as if I needed to hit on them no matter how ridiculous my game was or how inappropriate the timing. It was like…. like….. like I ran into a busload of girls on Birthright.

Sherut Number 5 will be in stores early next week, and they offer shipping to Europe and North America for Chanukah.

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Now you can sweat like a local with the “Secretion Tel Aviv” App!

secret

(Photo Credit: We totally came up with this ourselves- The Freier Legal Department)

By Aaron Pomerantz and Mark Levy

Last Updated 7/30/2016 at 5:30 PM

Yafo: The City’s tech community is kinda excited right now about the hottest app on the streets: “Secretion Tel Aviv“. This breakthrough technology allows you to ‘sweat like a local’ by monitoring your activity, food intake, choice of clothing, and caffeine levels.  The Daily Freier talked with the “Secretion Tel Aviv” Start-Up team as they took a break from a rigorously playing ping-pong on a roof in Yafo.

A lot of times, Olim get to Tel Aviv and feel intimidated.  They’re at the beach. They’re trying to impress the locals.” explained lead technician Jered B. “They’re sweating a lot.  But guess what? It’s Diaspora sweat. Not the same.  You want the pheromones?  You need to go local.

Jered led the Daily Freier downstairs to their product development suite, and showed us the rigorous tests that the product has gone through.  Sitting side by side on a couch in a room without very good air conditioning were two gentlemen: a shirtless, heavyset guy eating bamba named Motti (who was in fact the Building’s Vaad Bayit), and a nervous, Oleh named Joshua wearing an Emory University T-Shirt and a pooka shell necklace. Each had wires attached to his forehead, wrists, and chest that were hooked up to some sort of monitor. “So you see Motti over there? His sweat is amazing.  Like the Gold Standard. His diet of coffee, hummus, bamba, and chopped salad produces the perfect mix…..On the other hand, Joshua is still sweating like a Galut…. Now watch this…..”

As an assistant checked the monitor, Jered fed Joshua some bamba with Cofix coffee, and then handed him a lit spliff.  We waited 5 minutes and then checked the monitors as well as the App version on Jered’s I-Phone. “So according to the monitors, Joshua’s sweat passed ‘Oleh’ levels, is approaching ‘I spent a year in MASA’, and may even break into ‘Lone Soldier’ territory.”   And the Daily Freier had to admit that his Hebrew sounded better also.

The Secretion Tel Aviv App is now available on I-Tunes, but the juice guy on the corner says he can download you a better version if you stop by.