Tag: Dizengoff Center

Tel Aviv’s Latest Indie Horror Film is Based on the Dizengoff Center Navigation App

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By Aaron Pomerantz

Last Updated 1/5/2016 at 5:20 PM

Tel Aviv, Dizengoff Center: Tel Aviv’s Cinema scene got quite a fright today with the premier showing of “Dizi Spell, an independent horror film based on the Dizengoff Center Mall’s “EasyDizi” Navigation App. The Daily Freier was lucky to score a seat to the premier, held at Dizengoff Center’s very own Lev Tel Aviv Cinema. (We were a bit late because, well, you know.)

[SPOILER ALERT] The film tells the story of a young couple, Zachary and Beth, who decide to spend a carefree Thursday afternoon at the Mall.  At first the day goes great, with the two getting a coffee and planning their weekend.  But then the story takes a horrific turn when they decide to use the “EasyDizi” App to find the Marley Shop so they can look at speakers for their living room. The App continuously turns them around and around as they walk up and down hallways that for some reason are built on a slope. As the lost couple begin to bicker and turn on one another, it becomes clear to the viewer that they are slowly becoming possessed by a talking purple dog that lives within the App itself. In the dramatic conclusion, Zachary and Beth run screaming from the Mall and exit by the Castro’s Clothing Store.  As they huddle on the sidewalk shaken and crying and the credits begin to roll, an oblivious new couple is seen downloading the App and entering the mall.

After the film, The Daily Freier sat in on a very special Question and Answer session with first-time Director Adam G.  Adam explained his inspiration. “When I first heard that Dizengoff Center had the audacity to create a Navigation App for their Mall, I have to admit, I thought it was some kind of joke. But no, it was far too real. It was at that moment that I realized that there was an amazing Horror Film just waiting to be made.  Well that and the App got me hopelessly lost and I ended up spending the night near the Mall’s Loading Dock by the Bograshov Parking Lot Entrance.

While disappointed that several prominent theater critics got lost near the dark hallway on the second floor that sells luggage and reclining chairs and thus missed the movie, Adam was flattered to host a somewhat disoriented United States Secretary of State John Kerry, who conveniently was in the vicinity.

 

 

 

Daily Freier Proudly Presents “Freier Bingo”

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Daily Freier Wednesday Supplemental:

Daily Freier is proud to introduce “Freier Bingo”, the reader’s opportunity to compete for valuable prizes while testing just how Tel Aviv you really are.

Instructions:

  1. Print one of the four pre-generated Bingo Cards
  2. Mark off items or events that you see throughout your day
  3. Compete with your friends
  4. Bring your winning card to Zachary the missing tourist on the 2nd Floor of the Dizengoff Center Mall before 5 PM Friday afternoon
  5. Prizes may or may not involve hummus and punch cards for Aroma Coffee.

Missing Tourist Not Kidnapped, Just Lost Somewhere in Dizengoff Center Mall

Dizengoff Center(Photo Credit: Our friends at Dizengoff Center)

By Aaron Pomerantz

Last Updated 7/25/2015 at 5:20 PM

Tel Aviv: A wave of relief passed over the city as Tel Aviv learned that a missing tourist, feared kidnapped, is simply somewhere on the third floor, east wing of Tel Aviv’s sprawling Dizengoff Center Mall.  American college senior Zachary F. was last seen walking into the mall from the King George Street entrance last Wednesday. When he failed to return to his hotel for two days, alert staff notified the authorities, who in turn reached out to his family in the United States. 

A reporter from the Daily Freier’s Crime and Justice section managed to locate Zachary near the candle shop that nobody ever goes into.  “I tried to contact my family, but the Wi-Fi here really sucks.  I finally managed to send an email to my dad, but he only checks it when he’s at work.  I even tried Facebooking my mom, but since I forgot that she only communicates IN ALL CAPS, BY WRITING ON MY FACEBOOK WALL, she never got the message.

Despite the harsh environment, Zachary has shown remarkable resourcefulness and resilience. “I took two semesters of Russian, so me and the security guards have really hit it off well. One of them gives me half of his sandwich every morning.  But when I asked him for help getting out of here, he just kinda smiled, cackled, rubbed his hands together, and talked in riddles. Also, I think I might have a date with the girl from the coffee shop on the second floor, but where am I going to take her? That sketchy tattoo shop by the Dizengoff street pedestrian overpass??

As the interview ended, Zachary asked the reporter if he could follow us out to the exit, but we’re really in kind of a hurry and just gotta go.  Good luck!

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Zionist Union/Meretz Post-Election Study cancelled because nobody knew a Likud voter

city_of_goldBy Yuval Weiss

Last Updated 3/23/2015 at 9:20 PM

Tel Aviv, Sheinkin Street: This week’s post-election assessment seminar, an attempt by the losing parties to draw lessons learned and better prepare for the next election, was forced to adjourn when none of the attendees could fathom that anyone voted for a different party.

Ramat Aviv resident Danny C. was incredulous. “I don’t get it.  Nobody at my start-up, nobody in my improv group, literally nobody at the Namal Market–none of them voted differently than me.  I just don’t get it.”  Neve Tzedek resident Dalit S. was equally dumbfounded. “It just doesn’t make sense. I asked everyone at Bikram….nobody. I also wait tables at that vegan place over by Dizengoff Center.  Again, none of my customers voted for those other people.”  In a moment of clarity, Florentin resident Roni P. reflected “It’s almost as if there is some other existence on the other side of Ayalon Highway.  I would like to learn more of this other dimension of existence, but I fear approaching the Forbidden Zone. I could fall off of the Edge of the World.